Privacy Policy

Introduction

FrostSignal AG ("we", "our", or "us") is committed to protecting your privacy and ensuring the security of your personal data. This Privacy Policy explains how we collect, use, process, and safeguard your information when you visit our website frostsignal.world or use our KPI tracking services. We are the data controller for the purposes of the General Data Protection Regulation (GDPR) and other applicable data protection laws.

Data We Collect

The data we collect from users includes personal information that you voluntarily provide to us and technical information automatically collected through your use of our website and services. We collect the following types of personal data:

• Contact information including name, email address, phone number, and company details
• Communication data including messages, enquiries, and correspondence
• Technical data including IP address, browser type, device information, and website usage patterns
• Cookie data and tracking information for website functionality and analytics
• Professional information related to your business and KPI tracking requirements

How We Use Your Information

We use of your data is based on legitimate business interests and your consent where required. We use your personal information for the following purposes:

• To respond to your enquiries and provide customer support
• To deliver our KPI tracking services and consultations
• To improve our website functionality and user experience
• To send you relevant information about our services (with your consent)
• To comply with legal obligations and protect our legitimate business interests
• To analyse website performance and user behaviour through analytics

Cookies and Tracking Technologies

We may use cookies and tracking technologies for analytics, advertising, and remarketing purposes, including Google Ads. These technologies help us measure campaign effectiveness, deliver relevant advertisements, and improve our services. You can manage your cookie preferences at any time through our cookie consent banner. For detailed information about the cookies we use, please refer to our Cookie Policy.

Data Sharing and Third Parties

We do not sell your personal data. We may share your information with trusted third-party service providers who assist us in delivering our services:

• Analytics providers (such as Google Analytics) to understand website usage
• Communication tools and customer relationship management systems
• Legal and professional advisors when required for compliance
• Authorities when required by law or to protect our legal rights

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy or as required by law. Contact information is typically retained for 7 years after our last interaction, whilst technical data and analytics information may be retained for shorter periods. You may request deletion of your data at any time, subject to our legal obligations.

Your Rights

Under GDPR and applicable data protection laws, your rights include:

• Right of access to your personal data
• Right to rectification of inaccurate data
• Right to erasure ("right to be forgotten")
• Right to restrict processing
• Right to data portability
• Right to object to processing
• Right to withdraw consent at any time
• Right to lodge a complaint with supervisory authorities

Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. Our security measures include encryption, access controls, regular security assessments, and staff training on data protection principles.

International Data Transfers

Your data is primarily processed within the European Union. Where we use service providers outside the EU, we ensure appropriate safeguards are in place, including adequacy decisions or standard contractual clauses approved by the European Commission.

Children's Privacy

Our services are not intended for children under 16 years of age. We do not knowingly collect personal data from children under 16. If you believe we have collected information from a child under 16, please contact us immediately.

Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will notify you of significant changes by posting the updated policy on our website and updating the "last updated" date.

Contact Information

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us:

Supervisory Authority

If you have concerns about our data processing practices, you have the right to lodge a complaint with the Austrian Data Protection Authority (Datenschutzbehörde) or your local supervisory authority.

Legal Basis

We process your personal data based on the following legal grounds under GDPR: legitimate interests for business operations and website functionality, contractual necessity for service delivery, consent for marketing communications and non-essential cookies, and legal obligations for compliance requirements.